Δευτέρα 19 Ιανουαρίου 2015

What Do Investors Value in Startups



When investors decide to invest in startup companies, one of the most frequently asked questions is how they value a startup. What investors look for, among other things, when investing in start ups, is that the entrepreneur knows the market, how the product solves needs, and why customers will buy it. They are looking for a track record and experience, competency within management team, and realistic financials.
In order for investors to invest in start ups they must know the value for the company. There are many well-known valuations available, but the biggest determinant to value a startup are the market forces of the industry and sector the company is operating in. The current value of the company is dictated by the market’s perception today, and today’s perception of what the future value will be. If the company is operating within an industry where the market is depressed and the outlook is not looking promising, the investor’s perception or willingness to pay for the company’s equity will be diminished.


So when an investor is in the early stages and is trying to determine if it is wise to invest, what the investor is actually looking for is what the likely exit size will be for the company. To explain the exit size, it is a method by which investors or entrepreneurs intend to exit their investment in a company. This is how they get rich. Entrepreneurs and venture capitalists (investors) develop an exit strategy while the company is in the growth stage. Common methods are an IPO or buyout from another company.

According to “Global venture capital insights and trends 2014”, the exit environment in 2013 was marked by a decrease in the number of, and amount raised from venture capital backed IPO’s. In 2011 $21.9 billion was raised and 164 IPO’s; in 2012 $16.1 billion raised and 114 IPO’s, and during 2013 $11 billion and 108 IPO’s.
Global venture capital – backed mergers and acquisitions, according to the same source was as follows: in 2012 there were deals worth $162.9 billion with 698 number of transactions, while in 2013 $398.3 billion worth of deal values, and 636 number of transactions. In 2013 the US continues to be the number one most active market for venture backed IPO’s. The number of deals rose 50% to 74, according to the same above referenced source, with the bio-pharmaceuticals being the leading sector. The amount raised fell 27% to $8.2 billion. Another interesting data is that US companies that decided to go public have recorded strong returns. The average first day listing in 2013 was 29.7% while by February 2014, average returns were 69.9%.

In Europe, the second venture capital investment region, the invested capital was $7.4 billion in 2013, while that for the US, $33.1 billion. The venture capital industry’s main objective is to raise money and make money for investors, In order to generate the best returns, making the right sector decision is vital. The most favorite sectors to invest in globally are consumer services and information technology.
Consumer services have an interconnection with consumers, thus they offer quick feedback as to whether the investment will pay back. As for the information technology sector, in 2013 they had the lead in the US, Canada and Israel with 1173 deals. Software and consumer information dominated in all markets, with software gaining 70% of the total deals in this category sector.
Venture capital investment in consumer services dominated Europe in 2013, as well as China and India. It accounted for 50% share in each country, while in Europe by 28%. Health care, like life sciences, was another sector that of preference that dominated the list of venture capital investments, as well as medical devices and biotechnology.

Finally the role of governments is crucial and they are playing an important role in creating the right funding environment for entrepreneurial and start ups. According to “EY G20 Entrepreneurship Barometer 2013”, access to funding for entrepreneurs is where improvements should be made, and they find it difficult to obtain. They feel that culture improvement is needed to be understood by the G20 countries, in that entrepreneurs create jobs. Tax and regulation should be improved even though many G20 countries have low corporate income tax, with the US leading in this area. Only 15% said, of the G20 countries had a friendly culture environment for venture capitals. In countries such as France, South Korea and Australia, there is education and public interest for entrepreneurs as well as training in start ups. In the same source, they say that after bank financing, the second source of seed money is government funding. On the next article I will discuss sources and types of financing for venture capital.


Programs designed to support successful start ups like networks, mentors and incubators are sponsored in developing G20 counties such as Russia, Indonesia, Mexico and Brazil. Incubators are an organization that helps develop early stage companies, in exchange for equity in the company. Companies get help in things like building their management team, setting strategy for growth, etc. According to the above referenced source, these efforts have a positive implication in Russia, where ¼ entrepreneurs said that having access to incubators helped them.

Bill T. Alexandratos
Billnyc60@gmail.com